Introduction
At Ledidi, we are committed to protecting the privacy of our clients and users.
This policy explains how Ledidi and its partners collect and process information about visitors on the Ledidi website using cookie technology. A cookie is a small text file stored by websites and other online applications on your device carrying behavioural information about the user or visitor.
The legal basis for the use of cookies varies. For Necessary and Functional cookies, the legal basis is Ledidi’s legitimate interest. All other cookies require consent from you when you enter ledidi.com.
For information about our other data privacy practices, please visit the Ledidi Privacy Policy.
The purpose of data collection
We collect data using cookies in order to understand the user journey, how different market segments respond to our products and services with the goal of using such insights to improve the efficiency of our marketing and sales activities constantly. The data and insights also help our Sales & Customer Care teams to understand customer satisfaction on a regular basis, so that they can proactively reach out with the goal of promoting and improving our product and services.
Which data does Ledidi process using cookies?
Below are examples of data we process using cookies:
1. Statistics and insights on content and page views on ledidi.com
2. Form submissions
3. Video views
4. Email opens and clicks
5. Traffic sources (such as search engines, social media channels, or email)
What kind of cookies are used by Ledidi?
We use the following types of cookies:
1. Necessary and functional cookies are essential cookies that remember the settings you choose, or help with the basic functionality of our website or other tools we use, e.g. remember if you gave consent to cookies
2. Analytical cookies make it possible to gather statistics about the use and traffic on our website, so we understand what is of interest and can improve your experience
3. Marketing cookies make it possible to show you more relevant social media content and advertisements on our website and other platforms, helping you discover and further understand Ledidi's product and services
We adopt software and services from a number of different partners and vendors to collect, process and store these three categories of cookies.
Below is an overview of the cookies, their function, in which system they are stored and the storage time.
Necessary and functional cookies
Name | Purpose | Storage time | System |
__hs_opt_out | This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again. | 6 months | HubSpot |
__hs_do_not_track | This cookie can be set to prevent the tracking code from sending any information to HubSpot. | 6 months | HubSpot |
__hs_initial_opt_in | This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode. | 7 days | HubSpot |
__hs_cookie_cat_pref | This cookie is used to record the categories a visitor consented to. | 6 months | HubSpot |
hs_ab_test | This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before. | end of session | HubSpot |
<id>_key | When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login again. | 14 days | HubSpot |
hs-messages-is-open | This cookie is used to determine and save whether the chat widget is open for future visits. | 30 minutes | HubSpot |
hs-messages-hide-welcome-message | This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed. | 1 day | HubSpot |
__hsmem | This cookie is set when a known HubSpot logs in to a HubSpot-hosted site. | 7 days | HubSpot |
hs-membership-csrf | This cookie is used to ensure that content membership logins cannot be forged. | end of session | HubSpot |
hs_langswitcher_choice | 2 years | HubSpot | |
__cfruid | This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. | end of session | HubSpot |
__cf_bm | This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection. | 30 minutes | HubSpot |
__hssc | This cookie keeps track of sessions. | 30 minutes | HubSpot |
YSC | Function setting for advertising | Session | Google Ads, YouTube |
VISITOR_INFO1_LIVE | Function setting for advertising | 180 days | Google Ads, YouTube |
VISITOR_INFO1_LIVE__k | Function setting for advertising | 180 days | Google Ads, YouTube |
VISITOR_INFO1_LIVE__default | Function setting for advertising | 180 days | Google Ads, YouTube |
Analytical cookies
Name | Purpose | Storage time | Recipient |
__hstc | This cookie contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). | 6 months | HubSpot |
hubspotutk | This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. | 6 months | HubSpot |
__hssrc | Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. | end of session | HubSpot |
FPGCLAW | Analytics of advertising | 90 days | |
FPGCLGB | Analytics of advertising | 90 days | |
_gcl_gb | Analytics of advertising | 90 days | |
_gac_gb_<wpid> | Analytics of advertising | 90 days | |
_gcl_aw | Analytics of advertising | 90 days | |
_dc_gtm_<property-id> | Analytical cookie enabled by Google Tag Manager | 1 minute |
Marketing cookies
1. Google Ads and YouTube cookies: Ledidi.com uses YouTube to embed videos on our website, and Google Ads to ensure that we are visible when users use the search engine to look for our services. To find out more please visit Google's website for information on how the company use cookies. You can also find YouTube's video embedding information page here and YouTube’s Privacy Policy here.
2. Social Media network cookies: Ledidi.com may integrate with the following social platforms which independently may set marketing cookies on your device, based on your agreement with these social networks as users. Below you can find information on data and privacy policies, as well as general user agreements by each network.
3. Facebook (see their Privacy Policy here for more information)
4. LinkedIn (see their Privacy Policy here for more information)
What other technologies are used to track my website visits?
We also use Fathom for analytics. Fathom analyses and identifies unique visitors to the Ledidi websites and by doing so also detects attempts of DoS/DDoS-attacks. IP-addresses are the only personal data that are processed and they are immediately pseudonymised. The legal basis for the use of this cookie is Ledidi’s legitimate interests.
Sharing of personal data
We may share personal data with third-party service providers that assist us with marketing activities. We ensure that any third-party service provider we work with is GDPR-compliant and provides adequate protection for personal data.
You can set your own cookie preferences
You will be asked for consent (you can get an overview of your consent status by clicking on the small button on the bottom left corner) when you arrive at Ledidi.com.
You may at any time block all or just third-party cookies completely by changing the browser settings on your device. The location of these settings will depend on the browser you use.
If you block all or just third-party cookies, please be aware that there may be functions and services that you will be unable to use on the website (because these depend on cookies).
Modifications
This Policy was last updated on May 15, 2023.
We may amend this Policy at any time by posting the amended version on the Ledidi website or by providing such notice about or obtaining consent to changes as may be required by applicable law. By continuing to use the Ledidi website, you confirm your continued acceptance of this Policy and any associated changes.
Control your consent settings
You may at any time view and change your consent settings by clicking on the small button located on the bottom left corner of the website.
Contact us about this topic
If you have any questions regarding this Policy, please email Ledidi´s Data Protection Officer at dpo@Ledidi.com.